25 October, 2016

Ad Headlines

The headline alone can make or break an ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. Why are headlines worth 90% of the advertising dollar? Because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away. Google Adwords campaigns consist only of a headline. Use our Ad Headline analysis tool to A/B test your headlines:

Headline A:  
Headline B: